Amma Manas provides post-partum care for newborn mothers and their babies. The brochure had to carry clinical information without reading as clinical.
The cover gives almost the whole page to one photograph and sets the wordmark vertically down the right edge, so the type never competes with the image. Inside, the palette stays in the same warm neutrals as the photography.
TODO: replace the paragraph above if the reasoning was different, and add what the rest of the range covered.
